Beijing, August 14 (KCNA) -- The Chinese media should creditably carry on activities for improving the style of work and writing, said a senior official of the Communist Party of China (CPC) on August 9.

Addressing a video conference Liu Yunshan, director of the Publicity Department of CPC Central Committee, said working among the people and serving them is what makes the CPC always remain invincible.

The media should take a mass viewpoint and implement the mass line, he said. It is important for media to base themselves on the masses and improve their style of work.